Business woman on a bleisure trip in hotel lobby looking at phone. Forget boring business trips—this explosive new travel trend is shaking up how we work and play, and it’s raking in billions!

New Travel Trend Sweeps the Internet: What is BLEISURE and Why is Everyone Doing It?

Forget boring business trips—this explosive new travel trend is shaking up how we work and play, and it’s raking in billions! 💸 #News #Travel #Business

Travel Trend Turning Business Trips Into Luxe Vacations!

ST. PAUL, MN – In today’s economy, travelers are getting more creative with their trips, and a new term is taking the internet by storm: “bleisure.” As people look to maximize the value of every journey, this hybrid of business and leisure travel is becoming the hot new way to make every trip count.

The Business Travel Boom… Or Is It?

In the wake of lockdowns and border closures, millions of people were eager to get back on the road, combining business with pleasure wherever possible. But with the rise of remote work, the landscape of business travel has changed forever.

Companies are tightening their belts, cautious about sending employees on long-haul flights without a solid reason. This means that workers are increasingly looking to blend their work trips with a little bit of leisure, squeezing in some sightseeing and personal time while they’re at it.

Plane flying in sky with setting sun.

Bleisure Travel: The New Buzzword

If you haven’t heard of “bleisure travel” yet, you’re about to. This catchy portmanteau, blending “business” and “leisure,” has exploded in popularity in recent months. Google searches for the term skyrocketed in the spring of 2023, as more people began to embrace this new way of traveling.

But what exactly is bleisure travel? It’s all about combining work and play. For some, it means tacking on a few extra days to a business trip to explore a new city. For others, especially remote workers and freelancers, it’s about choosing a destination they’ve always wanted to visit and working from there.

The rise of flexible work schedules has made this trend even more accessible, allowing professionals to blend their work commitments with the fun of traveling.

The Numbers Don’t Lie: Bleisure is Big Business

Bleisure travel isn’t just a fad; it’s big business. A survey from Expedia revealed that 81% of business travelers mix in some leisure activities while on the road.

And these bleisure travelers aren’t just taking the occasional trip—they’re flying an average of 6.4 times per year, far more than the typical American.

The numbers get even bigger when you look at the market as a whole. According to a report from Allied Market Research, the bleisure travel segment was worth a staggering $315.3 billion in 2022, and it’s projected to soar to $731.4 billion by 2032.

How Airlines and Hotels Are Cashing In

With such a lucrative market at stake, it’s no surprise that airlines and hotels are jumping on the bleisure bandwagon. The travel industry is rapidly adapting to cater to this new breed of traveler, offering everything from flexible booking options to revamped hotel spaces designed for work and play.

Hotels are creating coworking spaces and repurposing their rooms to accommodate guests who need to stay in and work during the day. Meanwhile, airlines are offering perks like free WiFi on economy flights and business-friendly service bundles that cater to travelers looking to blend work with leisure.

The goal is clear: make it easy for bleisure travelers to be productive, so they’ll keep coming back for more.

The Future of Travel: Is Bleisure Here to Stay?

As bleisure travel continues to grow, it’s clear that this trend is more than just a passing phase.

The combination of remote work and a desire for more meaningful travel experiences is reshaping the way we think about business trips. For travelers, it’s a way to make the most of every journey, while for the travel industry, it’s a golden opportunity to tap into a booming market.

Bleisure travelers are spending more, staying longer, and boosting local economies in the process. With the travel industry increasingly catering to this trend, it looks like bleisure is here to stay.

So the next time you book a business trip, why not add a little leisure to the mix? It might just be the perfect way to get more out of your next adventure.