Brooklyn’s Cookie Queen: How a 12-Year-Old Girl Scout Conquered New York City
A Brooklyn girl’s charm and savvy have made her the top Girl Scout cookie seller in New York City for 2025. 🌐 #News #BrooklynNY #NewYork #UpliftingNews
BROOKLYN, NY —In the bustling borough of Brooklyn, New York, 12-year-old Ashleigh F. has claimed the title of NYC’s top Girl Scout cookie seller for 2025, dethroning her Manhattan rival after a fierce but friendly competition. The seventh-grader from Bay Ridge sold an impressive 2,528 boxes of Tagalongs, Trefoils, Thin Mints, and other beloved treats, generating nearly $18,000 in profit for her troop. Her victory marks the culmination of two years as Brooklyn’s leading seller, showcasing her knack for sales and community engagement.
Strategic Selling with a Smile
Ashleigh’s success stems from a blend of traditional and modern tactics. She spent an average of eight hours a week at high-traffic spots like Prospect Park and Brooklyn train stations, catching commuters and parkgoers with her infectious smile and a simple pitch: asking if they’d like to buy some cookies.
Her stands, strategically placed during peak evening and weekend hours, became magnets for cookie enthusiasts. For those claiming they carried no cash, Ashleigh was ready with a quick follow-up, accepting payments through Venmo to seal the deal.
Her approach wasn’t limited to face-to-face charm. Ashleigh leveraged social media, particularly her mother’s Facebook account, to expand her reach. She posted engaging photos and videos of the cookies, carefully timed and boosted by shares from family and friends. This clever strategy ensured her posts reached thousands, amplifying her sales far beyond the park.
A Friendly Rivalry Fuels Growth
Ashleigh’s rise to the top came at the expense of her friend and competitor, 13-year-old Avianna Spatz from Manhattan, who had held the citywide title for three years. The two developed a playful rivalry over their shared passion for Girl Scout cookie sales, pushing each other to new heights.
This year, Avianna’s focus shifted to high school applications, extracurriculars, and her upcoming departure from Girl Scouts, resulting in a modest 600 boxes sold. Despite the loss, Avianna expressed genuine joy for Ashleigh’s achievement, hinting that her younger sister might soon enter the fray to carry on the family’s cookie-selling legacy.
Overcoming Challenges in a Tough Year
The 2025 cookie season wasn’t without hurdles. The Girl Scouts of Greater New York saw an 8% drop in sales, with 1.1 million boxes sold citywide, partly due to a $2 price increase per box. Ashleigh herself sold fewer boxes than in previous years, when she moved over 2,800 boxes annually.
Yet her 2,528 boxes were enough to secure the top spot, proving that consistency and strategy can triumph even in leaner times. Her father’s wisdom—that people will always spend on cookies, regardless of price—rang true as customers eagerly supported her efforts.
A Citywide Celebration of Scouts
Ashleigh wasn’t the only standout in 2025. Other young scouts across NYC also shone brightly. A Staten Island Brownie named Winter tied with Manhattan’s Naomi, each selling 2,500 boxes to claim their borough’s top spots. In the Bronx, Cadette Kalila sold 2,008 boxes, while Queens Senior Julia moved 1,551 boxes, both retaining their titles as borough leaders.
These achievements reflect the dedication and entrepreneurial spirit of NYC’s Girl Scouts, who continue to thrive through teamwork and perseverance.
The Sweet Taste of Victory
Ashleigh’s journey to the top is a story of grit, creativity, and community support. Her ability to blend old-school salesmanship with digital savvy sets a new standard for Girl Scout cookie sellers.
As she basks in her hard-earned title, Ashleigh’s story inspires others to pursue their goals with passion and ingenuity, proving that even in a city as big as New York, a 12-year-old with a box of cookies can make a lasting impact.
Did You Know?
- Girl Scout cookie sales began in 1917 when a troop in Muskogee, Oklahoma, baked and sold cookies to fund their activities (Girl Scouts of the USA).
- The Thin Mint, introduced in 1953, is the best-selling Girl Scout cookie, accounting for roughly 25% of all sales (Girl Scouts of the USA).
- Funds from cookie sales support troop activities, including community service projects, travel, and STEM programs for girls (Girl Scouts of Greater New York).
A Moment for Reflection
In a world that often feels fast-paced and divided, the story of a young Girl Scout rising to the top through hard work and heart warms the soul. Ashleigh’s triumph reminds us that small acts—whether selling a box of cookies or sharing a smile—can ripple outward, bringing people together.
Her friendly rivalry with Avianna shows that competition can be kind, lifting everyone involved. Let’s take a page from these young leaders and approach our own goals with determination, creativity, and a touch of sweetness, knowing that every step forward strengthens our communities.
RELATED TOPICS: Family | Humor | Lifestyle | Travel
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