Doritos Sending Cool Ranch Zero Gravity Chips Along With Astronauts On Mission
PLANO, TX – Doritos is for the first time sending its iconic tortilla chips into space for astronauts to enjoy in zero gravity, the brand announced.
The brand is sending its limited-edition minis Cool Ranch Zero Gravity Flavored Tortilla Chips into space in partnership with St. Jude Children’s Research Hospital and the Polaris Dawn mission. The chips were specially designed for snacking in space, “formulated to keep the zesty Cool Ranch flavor from floating away.”
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America.
“The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause.”
Fans on Earth can join the mission by visiting StJude.org/DoritosInSpace to donate and to get a taste of the limited-edition Cool Ranch Zero Gravity chips in special glow-in-the-dark packaging.
Doritos will be making a $500,000 donation to St. Jude in support of the institution’s lifesaving mission: “Finding cures. Saving children. Everywhere.”
“We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer,” said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.
“Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year.”
The mission is scheduled to lift off on Aug. 26 aboard a SpaceX Falcon 9 rocket, which will deposit the crew within the Dragon spacecraft into orbit for five days. Polaris Dawn is the first of three planned human spaceflights under the Polaris Program.
Its mission will be to conduct research on the effects of spaceflight and space radiation on human health, along with other health studies related to decompression sickness and Spaceflight Associated Neuro-Ocular Syndrome (SANS), which is a risk to human health in space.
The mission will also test the use of Starlink laser-based communications in space, and will complete the first commercial spacewalk in SpaceX-designed extravehicular activity (EVA) spacesuits.
“The limitless possibilities of space inspired us to push the boundaries of what’s possible,” said Chris Bellinger, Chief Creative Officer of PepsiCo Foods North America.
“This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places.”
Written by TMX staff, with additional reporting by Jack and Kitty Norton. Photo courtesy: PR Newswire.
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