Yummy! Eggo Drops Waffle-Flavored Coffee Just in Time for National Waffle Day on August 24!
Wake up and smell the waffles! Eggo launches new waffle-flavored coffee that will have you craving breakfast all day long. đ #News #NewYorkNY #NationalWaffleDay #Food
NEW YORK, NY – Eggo on Monday announced a partnership with Two Rivers Coffee Company to launch Eggo Coffee, with five flavors to pair perfectly with the brand’s iconic waffles.
Just in time for National Waffle Day on Aug. 24, Eggo Coffee combines the flavor of golden waffles with premium 100% Arabica coffee.
“As a parent, there’s nothing like trying to tackle the chaos of the mornings when you’re running on little sleep,” Joe Beauprez, Senior Director of Marketing for Frozen Foods, said in a statement.
“Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings, plus it pairs perfectly with our Eggo waffles for a truly satisfying and easy-to-make breakfast. We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavors fans love into the perfect cup of coffee for parents and coffee lovers alike.”
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Blueberry Eggo Coffee, inspired by Eggo Blueberry Waffles, features notes of sweet and tangy berries. Chocolate Chip Eggo Coffee features rich notes of chocolate, perfect for pairing with Eggo Chocolatey Chip Waffles.
Vanilla Eggo Coffee features a robust vanilla flavor, and can be paired with Strawberry or Blueberry Eggo Waffles for a berries-and-cream experience.
Cinnamon Toast Eggo Coffee features a cozy cinnamon-spiced flavor, complementing the brand’s new Eggo Cinnamon Churro Waffles.
Maple Syrup Eggo Coffee tastes of freshly toasted Eggo waffles drizzled with maple syrup, perfect for pairing with Homestyle Eggo Waffles.
The new Eggo Coffee line is sold in coffee pods compatible with Keurig brewers, and is available at Amazon, Walmart.com, Target.com and TwoRiversDirect.com in 12-count packs for $7.99, as well as single-flavor or variety 40-count packs for $24.99.
“Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there’s a whole new way to indulge in a taste of that nostalgia thanks to our Eggo Coffee,” said Sam Blaney, director of marketing for Two Rivers Coffee.
“Inspired by classic Eggo waffle flavors and the flair for flavor innovation at Two Rivers Coffee, each cup infuses a unique flavor that pairs perfectly with your favorite breakfast. We are sure this will fly off supermarket shelves and cannot wait for fans to get a taste soon.”
Fans in New York City can get the first taste of the new Eggo Coffees at the Eggo Coffee Café located at 188 Lafayette St., starting Aug. 21 from 10 a.m. to 3 p.m. and then Aug. 22 to Aug. 25 from 8 a.m. until 3 p.m. each day.
The Eggo Coffee CafĂ© is the brand’s first-ever coffee house and features waffle patterned wallpaper and waffle-themed decor. Along with complimentary coffee, fans can get an Eggo Belgian-Style Street Waffle, exclusive Eggo merch and more.
Fans outside New York City can visit eggogiveaway.com for the chance to win a free taste of the new Eggo Coffee. The company is giving away 20,000 cups of coffee (plus, free waffles!) throughout Aug. 21 to Aug. 25, starting each day at noon ET, with 100 winners each day.
Written by TMX staff, with additional reporting by Jack and Kitty Norton. Photos courtesy PR Newswire.
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