Hotel Executive Says Life Is One Endless Luxury Vacation

A hotel executive spills secrets about luxury stays, unexpected adventures, and the hidden magic behind the world’s best hotels. 🌐 #News #StPaulMN #Minnesota #Travel

ST. PAUL, MN – For most people, staying in a luxurious hotel is a rare treat. But for Cesar Wurm, an executive at IHG Hotels and Resorts, it’s part of the job. From lavish suites to boutique hideaways, Wurm has experienced it all—but his travels aren’t just about relaxation. Instead, he dissects every stay, analyzing what transforms a simple night in a hotel into an unforgettable experience. We sat down with Cesar to chat about his fascinating life—and he shared secrets for Minnesota travelers.

“While I’ve been lucky enough to stay in incredible hotels around the world, my perspective is different. I’m not just there to relax; I’m paying attention to the details that define a great stay — from the guest journey and service touchpoints to how a hotel delivers on its brand promise,” Wurm said.

But even for an industry veteran, the magic of hospitality never fades.

“That said, I’d be lying if I didn’t say there’s still a little magic in every stay,” Wurm told us.

“Some hotels make you feel instantly at home, while others inspire you with their design, their history, or even the little surprises they have in store. No matter how many properties I visit, I never take for granted the opportunity to experience, learn, and be a part of something bigger than just a place to sleep.”

The Secret to a Truly Great Hotel Experience

According to Wurm, the best hotels aren’t defined by their locations or amenities alone—it’s about how they make guests feel.

“I’ve had the chance to experience many of our brands firsthand, and each one has its own personality. Some are bold and energetic, others are all about balance, and some lean into the art of blending work and play,” Wurm said.

Among IHG’s Premium brands, EVEN Hotels focus on helping busy travelers stay balanced and feel good on the go, while Crowne Plaza creates spaces where business travelers can seamlessly blend work and relaxation.

For those craving the reliability of a global brand with a touch of uniqueness, voco hotels bring a laid-back, welcoming charm to every stay. And for guests looking to truly connect with their destination, Hotel Indigo carefully designs each property to reflect the neighborhood it’s in.

More Than Just a Place to Sleep

Wurm knows that hotels aren’t just about beds and room service—they’re the backdrop to life’s biggest moments.

“Hotels are more than just places to sleep. They are experiences — a romantic getaway, a business breakthrough, a personal reset, a bucket-list destination,” Wurm confessed.

“I’ve watched proposals happen in lobbies, weddings take over ballrooms, and solo travelers discover something new about themselves in the comfort of a well-designed space. It’s a privilege to be a part of that, even in the background.”

And at the heart of every hotel’s success? The people.

“That’s what makes our brands special — their commitment to personalization and creating a home-away-from-home experience for guests,” Wurm said.

“And at the heart of it all? The stories behind these teams — many of whom, like me, started at an entry-level position and grew into their careers through sheer passion and dedication.”

Unexpected Discoveries Make the Best Travel Memories

For Wurm, the most unforgettable travel moments come from the unexpected. It’s not always about five-star luxury—it’s about the surprises that make a trip feel special.

“And the best part? They aren’t exclusive to executives or industry insiders. With the right mindset — curiosity, appreciation, and openness — anyone can create these unforgettable travel moments,” Wurm added.

“After decades in this industry, what stands out most isn’t the grand lobbies or the five-star suites. It’s the intangible things — how travel expands your mind, deepens connections, and creates stories you’ll tell for years,” said Wurm.

The True Magic of Hospitality

After decades in the industry, Wurm has realized that the best hotels aren’t defined by price tags or star ratings.

“Over the years, I’ve come to appreciate that great service is felt, not just seen, and that the perfect hotel isn’t just about the price or stars, it’s about how it makes you feel.”

And despite all the hotel stays, he’s far from tired of the industry.

“From my first job in the industry to studying it and now leading within it, hotels have become a part of my DNA. They aren’t just places I stay — they’re experiences I immerse myself in, brands I help shape, and communities I get to be a part of,” he said, excitedly.

No matter how many hotels he visits, the excitement never fades.

“Every hotel is a new experience, a new perspective, a new memory,” Wurm said. “So next time you check into a hotel, take a moment to soak it all in — the design, the service, the small touches, the people who make it all happen. That’s the magic of hospitality.”

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