You Won’t Believe How Much This Hollywood Celeb Was Paid To Promote North Dakota!
Discover why Hollywood star Josh Duhamel is spotlighting North Dakota in his latest campaign… and find out how much he was paid! 💰 #News #NorthDakota #Celebrities
Hollywood Star Promotes North Dakota!
FARGO, ND – Josh Duhamel, a proud native of Minot, North Dakota, has teamed up with his production company, Dakota Media, to promote his home state.
With a hefty paycheck of $180,000, Duhamel’s two short videos showcase the state’s highlights, attracting a massive audience thanks to his 10 million+ social media followers. We have Josh’s latest video at the bottom of this page, so keep on reading!
Highlighting North Dakota’s Best
Duhamel’s videos, now circulating on Facebook, YouTube, and other platforms, capture the essence of North Dakota’s attractions. One video features Duhamel enjoying the state’s top golf courses, including The Links of North Dakota in Ray, Bully Pulpit in Medora, and Hawktree in Bismarck.
A Personal Touch
The second video, titled “Josh Duhamel’s Favorite Things About North Dakota,” opens with Duhamel on his Honda Monkey motorcycle. He shares his love for North Dakota, embarking on a road trip through the state. The video includes visits to iconic spots like Lake Sakakawea, Medora, Salem Sue, and the Jamestown buffalo statue.
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Authentic Promotion
The video also highlights local eateries and bars, such as 10 North Main, owned by Duhamel’s sister, Whiskey Flats, Ranchman’s 23 Saloon and Steakhouse, and the Little Missouri Saloon. With a fast-paced, music-fueled style, the video showcases Duhamel golfing, fishing, watching drag races, and enjoying local culture.
Long-Term Partnership
North Dakota’s collaboration with Duhamel began in 2014, stemming from his genuine love for the state. His initial voiceover work for a tourism campaign led to significant social media impressions, proving his influence. Subsequent campaigns in 2016 and 2019 brought massive exposure, with TV spots featuring Duhamel generating over a billion impressions.
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Effective Marketing Strategy
Although North Dakota’s tourism budget is smaller than neighboring states, partnering with Duhamel has yielded impressive results. The state’s tourism department continues to license content from previous campaigns, capitalizing on Duhamel’s enduring appeal and authenticity.
Genuine Enthusiasm
For the latest campaign, Dakota Media approached North Dakota tourism with the video concept. The production, carried out over a busy three-day shoot, focused on Duhamel’s favorite aspects of the state. The unscripted, spontaneous style of the videos adds to their authenticity, capturing Duhamel’s genuine enthusiasm for North Dakota.
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Social Media Impact
Duhamel’s social media reach significantly boosts the campaign’s visibility. With over 7.1 million followers on Facebook alone, his engagement far exceeds that of the tourism department’s accounts. This vast reach ensures that more people learn about North Dakota, increasing awareness and interest in the state.
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Worth the Investment
The $180,000 paid to Dakota Media covered production, travel, and basic expenses. Duhamel’s additional contributions, like meet-and-greets and social media posts, add substantial value to the campaign. These efforts collectively provide a strong return on investment, drawing attention to North Dakota in a way that traditional advertising could not.
Final Thoughts
Josh Duhamel’s promotional videos are more than just ads; they’re a heartfelt tribute to his home state. His genuine passion and high-profile status make this campaign a standout success, showcasing North Dakota’s charm to a broad audience.
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Here’s one of the fun videos Josh made about Nodak…
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