Pink Barbie Sauce. It's Barbie's 65th Birthday! Get ready to add some pink to your plate with the new Heinz Classic Barbiecue Sauce!

Would You Try This New Pink ‘Barbiecue’ Sauce? It’s In Honor Of Barbie’s 65th Birthday!

It’s Barbie’s 65th Birthday! Get ready to add some pink to your plate with the new Heinz Classic Barbiecue Sauce! 💖 #BarbiecueSauce #HeinzxBarbie #Barbie65

Edina, Minnesota – In a delightful twist that no one saw coming, Heinz and Mattel have joined forces to create a unique condiment that’s sure to make your taste buds giggle with glee. To celebrate Barbie‘s 65th anniversary, the two iconic brands have whipped up a special sauce that’s as pink as Barbie’s dream house and as tangy as her fashion sense.

A Sauce Straight Out of Barbieland

The Heinz Classic Barbiecue Sauce is a delightful blend of vegan mayonnaise and barbecue sauce, with a splash of beetroot extract to give it that signature Barbie pink hue. It’s the perfect addition to any burger or salad, adding a playful pop of color and a smoky flavor that’ll make your mouth water.

Barbie sauce and Barbie burger

Fans Clamored for the Pink Condiment

When Heinz UK teased the sauce on their Instagram page last year, alongside a bottle of “Tomato Kenchup,” fans went wild. They flooded the comments section, expressing their desire to get their hands on the pink condiments. One fan even promised to dye their hair bright pink if Heinz made the sauce a reality.

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A Limited-Edition Treat

Heinz is releasing the first 5,000 bottles of the Barbiecue Sauce on their website here, exclusively for fans in the UK and Spain. If you miss out on the online sale, don’t fret! A limited run of the condiment will be available at Tesco starting April 17th, followed by Ocado and other retailers in May. There’s no word on when Barbie sauce will be available in the Midwest, but will keep you posted when Barbiecue Sauce lands on American soil!

A Playful Partnership

The collaboration between Heinz and Mattel is a testament to the enduring appeal of Barbie, who has captured the hearts of fans around the world for over six decades. As the director of taste elevation at Heinz put it, they’re always looking for ways to innovate and give their fans what they want, and this partnership is a perfect example of that.

A Sauce Worth Celebrating

So, whether you’re a lifelong Barbie fan or just love a good barbecue sauce, the Heinz Classic Barbiecue Sauce is definitely worth a try. It’s a playful, delicious way to add some fun to your meals and celebrate one of the most iconic toys of all time. And who knows? Maybe we’ll see “Tomato Kenchup” joining the party soon!

🗣 Are you excited to try Barbiecue Sauce? What about Kenchup? We’d LOVE to hear from you in the comments section below. ⬇️

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