Friends enjoy beer after going on a Schell's Brewery Tours in New Ulm, Minnesota

Step into History and Hops: Schell’s Brewery Tours in New Ulm, Minnesota

Step into history and hops with Schell’s Brewery Tours in New Ulm, Minnesota – where every sip tells a story! #SchellsBrewery #CraftBeerJourney

New Ulm, Minnesota – Discover the charm of New Ulm, Minnesota, with a visit to Schell’s Brewery, where tradition meets the finest in craft beer. As America’s second-oldest family-owned brewery, Schell’s is not just about brewing; it’s a journey through a rich German heritage, offering an experience that blends culture, history, and the art of beer making.

A Glimpse into the Past

It all started with August Schell, a pioneer who not only helped found New Ulm but also set the foundation for a brewing legacy back in 1860. Schell’s Brewery has since become synonymous with Minnesota’s brewing history, pioneering the craft beer movement with its authentic German-style lagers.

Historic photo of workers at Schell's Brewery in New Ulm, Minnesota

Brewery Tours: A Unique Adventure Today!

Embark on a tour of Schell’s Brewery for a behind-the-scenes look at the brewing process, from traditional methods to modern innovations. For just $10 (free for kids under 12), you’ll explore the grounds, peek into production areas, and even taste the result of centuries-old brewing traditions. Remember to dress for the weather and bring your ID for sampling!

Exclusive “Into the Depths” Tours

Once a month, Schell’s offers an exclusive tour for those curious to see even more. Limited to 25 guests, this tour takes you through the historic beer caves and other areas not seen on the regular tour. Reserve your spot to dive deeper into the brewery’s heart.

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Enjoy the Bierhalle and Gift Shop

After your tour, relax in the Bierhalle with a 16oz pour of your favorite brew for $5, or visit the gift shop to take home a piece of the brewery. The Bierhalle welcomes children with non-alcoholic options like root beer and Buddy’s Soda, and even dogs are allowed on the patio.

FAQ: Schell’s Brewery in New Ulm, MN

Can I Bring My Kids?

Absolutely! Schell’s is family-friendly, with non-alcoholic beverages and games available. Just keep an eye on your little ones.

Are Dogs Allowed?

Yes, on the patio! Keep them leashed and well-behaved, except service dogs, which can join you inside.

Can We Bring Food?

Yes, feel free to bring your own prepared food, but leave the cooking appliances at home. They’ve got snacks and food trucks regularly too!


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Do They Have Games?

Yes, from board games to outdoor activities in the summer, there’s plenty to keep you entertained.

Do They Sell Beer To Go?

Definitely. Choose from crowlers, Grain Belt crowlers, and Starkeller bombers for a fresh taste at home.

Wrap-Up: Schell’s Brewery Tours in New Ulm, Minnesota

Schell’s Brewery is more than just a brewery; it’s a piece of Minnesota’s heritage, a place where you can taste history in every sip. Visit their website today. Whether you’re a beer aficionado or looking for a family day out, Schell’s welcomes you to explore the depths of brewing in a setting that’s as rich in history as it is in flavor.

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