Sweethearts Introduces AI-Powered Commitment Hearts

Sweethearts’ AI-powered candy turns romantic messages into real-world actions, making 2025’s Valentine’s Day more serious than ever. 🌐 #News #BryanOH #Ohio #Lifestyle

BRYAN, OH – Ohio‘s beloved Sweethearts is rewriting the rules of Valentine’s Day. The iconic conversation hearts are getting a tech-savvy upgrade with scannable messages aimed at turning romantic promises into real-world commitments. This year’s candy doesn’t just whisper sweet nothings — it pushes lovers to take the next step. And it’s all powered by artificial intelligence.

Forget last year’s focus on “situationships.” In 2025, Sweethearts is shifting the conversation toward serious relationships.

Messages like “MOVE IN?” or “MARRY ME” won’t be just candy-coated flirtation — they’ll trigger real actions through partnered websites.

Scan “MOVE IN?” and get directed to Piece of Cake Moving & Storage to book a move. “MARRY ME” links directly to Courtly, a service for online weddings.

For the boldest of commitments, “4EVER EVER?” leads to heart-shaped headstone purchases.

A Candy Makeover Rooted in Commitment

Evan Brock, vice president of marketing for Spangler Candy Company, described this year’s shift.

“Sweethearts conversation hearts are ‘Commitment Hearts,’” he explained in a statement.

“We’ve come full circle from embracing ambiguity with last year’s Situationship Boxes to helping today’s singles define their relationships with America’s much-loved Valentine’s Day candy.”

In 2024, Sweethearts acknowledged the uncertain world of casual dating with limited-edition “Situationship Boxes.” But with changing attitudes among young adults, the company is ditching ambiguity and leaning into solid relationship goals.

Survey Shows a Desire for Long-Term Love

A survey commissioned by Sweethearts involving 1,000 Gen Z and 1,000 millennial singles revealed growing frustration with noncommittal relationships. The results show 84% of Gen Z and 82% of millennials are fed up with undefined dating, and 92% of all respondents want clearer communication from their partners.

This year, 39% of those surveyed plan to enter serious relationships, while 34% hope to find lasting love, whether for the first or final time.

AI-Powered Candy Brings New Meaning to Valentine’s Day

For anyone buying or receiving a bag of Sweethearts, the experience will extend beyond a sugary treat. Scanning any candy message with a mobile device will unlock tailored online experiences through sweetheartscandies.com, adding a digital twist to this holiday tradition.

Sweethearts is blending tech with tradition — and for 2025’s Valentine’s Day, love just got a little more serious.

RELATED TOPICS: Food | Holidays | Lifestyle | Ohio | Valentine’s Day